Bray & Purple Flag Award


Bray has been awarded the prestigious international Purple Flag award.

The county Wicklow town has become the latest town to receive the award, which is designed to honour excellence in the appeal and management of a town or city centre area between the hours of 5pm and 5am.

Bray follows Dublin City’s Creative Quarter and Dame District and the town of Ennis in Co. Clare, as well as international hotspots like London’s Covent Garden, Belfast’s Cathedral Quarter and Liverpool City Centre in achieving the award, which is given out by the UK’s Association of Town Centre Management.

“This is a great achievement for Bray and we are delighted that the hard work between the town council, Bray Chamber of Commerce, the Gardaí, the traders, the citizens and everyone who played a part in gaining this award,” said David Forde, District Administrator.

A key part of success for Bray centres was the partnership approach taken, according to the judges.

Bray worked closely with the Gardaí, Fáilte Ireland, Town Councils, local residents and the local business communities.

The award is seen as similar to the Blue Flag given to the finest beaches and the Green Flag that flies in our most eco-friendly schools.

“Gaining a Purple Flag is challenging but worthwhile and it is recognition to Bray that the town has been recognised in this way,” added Mr. Forde.

“This recognition brings with it international praise for our town. We now have another fantastic marketing tool to further promote Bray at home and abroad.”

More than 35 cities in the UK hold the coveted status, while Bray has become the third in the Republic of Ireland to achieve the status.


Read more about the Purple Flag award below: