Splash into summer & make a break for Bray.

Bray.ie has launched its summer tourism campaign for 2021 today (Wednesday, May 26th 2021). The aim of the initiative is to encourage Irish consumers to take their summer staycation in Bray to help boost the local economy again.

Eugene Finnegan from Bray Tourism said, “As we emerge out of the Covid-19 crisis and we start to get back to normal, well a new kind of normal and you’re looking for a breakaway, Bray is the perfect safe staycation destination, whether it’s a family holiday or simply a weekend break. We’re home to some of the best experiences in the country, and we won’t disappoint you.”

Local businesses have created a safe environment for both customers and employees and are ready to give everyone a big welcome back.

Bray is packed full of incredible experiences that you can’t get anywhere else…  From taking a stroll along the Victorian promenade to exploring the breathtakingly beautiful scenery from Bray Head or the dramatic rocky coastline along the partially open Cliff Walk (Read more here about alternative routes to explore the great outdoors here in Bray), enjoying the great social scene to experiencing the vibrant town centre.

Shop for the latest styles, search for the perfect birthday or anniversary gift and help Bray retailers bounce back. Browse for the ‘Best of Bray‘ listings here.

Take in an exhibition at the Mermaid Arts Centre and then why not dine alfresco at one of Bray’s top bars, cafés or restaurants.

Take a dip in the waters of our Blue Flag beach, explore our incredible coastline with Bray Adventuresenjoy a unique bicycle-related experience with Fatbike Adventures.

You can even zoom along the zip-lines at Squirrel’s Scramble Tree Adventure Park or trek across the County Wicklow countryside on horseback.

Experience the underwater world at SeaLife Aquarium.

Take part in some amazing in-person and online Summer Camps with Bray Wanderers or at ATC Language School.

Open up your imagination by exploring the award-winning Brave Maeve Story Trail or enjoy the Bray Celtic Camino Coastal Route.

Step back in time and experience the incredible heritage at Killruddery House and Gardens or learn about the 800 years of history at Powerscourt Estate.

Tee off at one of the many renowned golf courses, which have remarkable views of Bray and South County Dublin. But, if you simply just want to relax and rejuvenate yourself you can at some of the best spa’s which are right on our doorstep.

Wicklow County Council presents Summer Songs – Inland & By The Sea, a series of live music events taking place throughout the summer. There will be five days of music at five different outdoor venues across County Wicklow, featuring amazing bands who are from, living in, or with strong connections to Wicklow.  Artists include Hothouse Flowers, Kíla, Pillow Queens, Wyvern Lingo, Mary Coughlan, plus many more.

The Bray event will take place at the People’s Park, Darlge Road on Saturday, August 14th, 2021, and will feature: 

Read more about the Bray event & purchase tickets here.

Later on in the season why not take in a show at Mermaid Arts Centre, go Tenpin Bowling at Bray Bowl, be inspired at Cool Planet Experience the first climate action visitor experience in the world, make a splash with family and friends at Shoreline’s swimming pool or have a great paintball battle with Delta Force at Killruddery when they have reopened as part of the Irish Governments ‘Path Ahead‘.

The Bray District has a great selection of high-quality accommodation to choose from, close to all local amenities and superb onsite facilities. Discover a great place to stay here

Cllr Anne Ferris, Cathaoirleach of Bray Municipal District said, “Why not make a break for it and soak up the long summer days in the County Wicklow town. Our accommodation providers offer affordable experiences and seasonal offers to cater for all your needs. Take a look around our website bray.ie to help you plan your visit.”

Festival / Events Update 

Normally, at this time of the year, our summer event season would be in full swing but in line with the Government COVID-19 guidelines mass gatherings/events (including spectators) indoors and outdoors currently are not permitted as a result, no public festivals or events including funfairs will be going ahead this summer in Bray.

We are very optimistic that our festivals and family-focused events will be back stronger than ever in 2022.

If guidelines are updated Bray Tourism and the Town Council will carry out a risk assessment. Updates will be communicated via our website and social media network. Read more about our incredible annual festivals and events here.

Share images or videos of your own trip or holiday moments in Bray

Share your own images or videos of your best holiday moments in Bray using the hashtags #Bray and #SummerInBray, some of which will be featured below and across our Twitter, Facebook and Instagram networks.

Staying safe 

Please follow current government advice and check business opening times before you travel. Read more

COVID-19 Safety Charter

Bray retailers, tourism providers, and hospitality businesses open have introduced COVID-19 preventative measures (Wherever you see the COVID-19 Safety Charter logo, you’ll know that recommended safety and cleaning guidelines are being adhered to and that staff members have completed essential Infection Prevention Control training. A list of businesses compliant with COVID-19 Safety Charter for re-opening can be found here). These public health protection measures will consist of limiting the numbers entering business premises, ensuring social distancing is adhered to and that a rigorous cleaning plan is in place. In order for local businesses to prosper again, we are appealing to consumers to adapt to these new measures, have respect and patience. If you have a query our advice is to reach out to a business directly prior to visiting the store or premises via social media.

Social distancing guidelines

When you are out and about please continue to follow the social distancing guidelines. You are still advised to:

  • Wash your hands properly and often with soap and water or alcohol hand sanitiser
  • Keep at least 2 meters (6.5 feet) away from people you do not live with (social distancing)
  • Cover coughs or sneezes with a tissue or your sleeve
  • Put used tissues into a bin and wash your hands
  • Wear a face covering in public indoor spaces
  • Follow government guidance about what you can and cannot do
  • Let fresh air into your home by opening windows, doors, and air vents as much as possible
  • Clean and disinfect objects and surfaces that other people touch
  • Avoid crowded places where you cannot keep 2 meters apart from other people


bray.ie brings you a soundtrack for your summer… Listen here


About Bray 

Bray is a coastal town in County Wicklow and is situated about 20 km south of Dublin city centre on the east coast. It is the ninth-largest urban area within the Republic of Ireland.

Bray is a resort town making it a destination for tourists and day-trippers, with a great social scene, bustling town centre, and thriving industry.

Irish Rail, Dublin Bus, Go-Ahead Ireland on behalf of Transport for Ireland,Bus ÉireannFinnegan’s BrayAircoachSt. Kevin’s Bus Service to Glendalough and the M11 and M50 motorways provide commuter links between Bray and the rest of the country.

In 2013 Bray saw a four-fold increase in bookings via ebookers making it the second most popular staycation destination in the country.

Bray.ie won ‘Best Connected Council‘ at the All-Ireland Community & Council Awards in 2017. Read more here.

The Bray Air Display and the ‘Summer in Bray’ tourism initiative have won Silver at The All Ireland Community and Council Awards in 2019. Read more here.

 Bray’s ‘Unity in the community’ initiatives

There are several simple actions that have been implemented across the town to help drive a message of ‘Unity in the community’ during these uncertain and challenging times. They include:

  1. Temporary public signage to help pedestrians observe social distancing rules throughout the major public spaces in the town.
  2. Unity in our community’ flags are flying high on the seafront to show a symbol of local strength, unity and pride.
  3. Temporary ground graphics will showcase ‘Positivity Stones’ which aims to help promote positive mental health and wellbeing. The first positivity stones were added to Bray beach during Connect Ballywaltrim’s 24 Hour Youth Marathon last summer which was hosted by Connect Bray Neighbourhood Youth Project.

COVID-19 information hubs

The dedicated COVID-19 information hubs aim is to help connect local businesses with customers, share some practical hints, tips, supports and links to help our town and community bounce back.

The hubs can be accessed here: Covid-19 updates, Shop Local First and Information hub for businesses.

The ‘Unity in our community’, ‘Bray bouncing back’ and Summer in Bray campaigns are supported by Bray Chamber, Wicklow County Council and Bray.ie. Bray.ie is a trading name of Bray Tourism.

The campaigns will be supported by public signage and social media campaign.

Campaign taglines – ‘Splash into summer & make a break for Bray.’, ‘Unity in our community’ and ‘Bray bouncing back’

Join the conversation – Campaign hashtags are #SummerInBray #BrayBouncingBack #MakeABreakForIt #KeepDiscovering

Latest news – Be sure to stay up to date by following bray.ie on Twitter , Facebook or on Instagram.

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