Soak up the long summer days in Bray safely has launched its summer tourism campaign for 2020 today (Friday, July 17th 2020). The aim of the initiative is to encourage Irish consumers to take their summer staycation in Bray to help boost the local economy again.

Eugene Finnegan from Bray Tourism said, “As we emerge out of the Covid-19 crisis and we start to get back to normal, well a new kind of normal and you’re looking for a breakaway, Bray is the perfect safe staycation location, whether it’s a family holiday or simply a weekend break. We’re home to some of the best experiences in the country, and we won’t disappoint you.”

Local businesses have created a safe environment for both customers and employees and are ready to give everyone a big welcome back.

Bray is packed full of incredible experiences that you can’t get anywhere else… From taking a stroll along the Victorian promenade to exploring the breathtakingly beautiful scenery from Bray Head or the dramatic rocky coastline along the reopened Cliff Walk, enjoying the great social scene to experiencing the vibrant town centre.

Shop for the latest styles, search for the perfect birthday or anniversary gift and help Bray retailers bounce back.

Take in an exhibition at the Mermaid Arts Centre and then why not dine alfresco at one of Bray’s top cafés or restaurants.

Explore our incredible coastline with Bray Adventures, enjoy a unique bicycle-related experience with Fatbike Adventures or be inspired at Cool Planet Experience the first climate action visitor experience in the world.

You can even zoom along the zip-lines at Squirrel’s Scramble Tree Adventure Park or trek across the County Wicklow countryside on horseback.

Experience the underwater world at SeaLife or go Tenpin Bowling at Bray Bowl.

Open up your imagination by exploring the award-winning Brave Maeve Story Trail or enjoy the Bray Celtic Camino Coastal Route.

Step back in time and experience the incredible heritage at Killruddery House and Gardens or learn about the 800 years of history at Powerscourt Estate.

Tee off at one of the many renowned golf courses, which have remarkable views of Bray and South County Dublin. But, if you simply just want to relax and rejuvenate yourself you can at some of the best spa’s which are right on our doorstep.

Later on in the season why not make a splash with family and friends at Shoreline’s swimming pool or have a great paintball battle with Delta Force at Killruddery when they have reopened as part of Phase 4 of reopening Ireland which now is August 10th.

Cllr Anne Ferris, Cathaoirleach of Bray Municipal District said, “Why not soak up the long summer days in the County Wicklow town. Our accommodation providers offer affordable experiences and seasonal offers to cater for all your needs. Take a look around our website to help you plan your visit.”

All businesses open have introduced COVID-19 preventative measures. These public health protection measures will consist of limiting the numbers entering business premises, ensuring social distancing is adhered to and that a rigorous cleaning plan is in place. In order for local businesses to prosper again, we are appealing to consumers to adapt to these new measures, have respect and patience. If you have a query our advice is to reach out to a business directly prior to visiting the store or premises via social media.

While we look forward to welcoming visitors back to Bray, most people who arrive into Ireland from another country need to restrict their movements for 14 days so we would ask people to please refrain from coming to our town until they have completed this quarantine period. More information is available via or

Staying safe 

When you are out and about please continue to follow the social distancing guidelines.

You are still advised to:

  • Wash your hands well and often
  • Cover your mouth and nose with a tissue or bent elbow when coughing or sneezing, and discard used tissue safely
  • Distance yourself at least 2 metres away from other people, especially those who might be unwell
  • Limit your contact with others when out and about
  • Keep your close contacts to a small number of people
  • Limit the amount of time you spend in direct contact with other people
  • Avoid crowded areas. If an area looks busy, go somewhere else or return at a quieter time
  • Wear a face-covering in situations where physical distancing is not possible, for example, shops and shopping centres, or if you are meeting someone who is vulnerable to the virus, for example, people who are extremely medically vulnerable and people over 70 years. Wearing cloth face coverings may help prevent people who do not know they have the virus from spreading it to others. Guidance on safe use of face coverings is available here
  • Keep a log of all of your contacts throughout the day

Get the latest updates here.

Festival / Events News  

Normally, at this time of the year, our summer event season would be in full swing, but with those events cancelled due to COVID-19, we are very optimistic that our festivals and family-focused events will be back stronger than ever in 2021.

About Bray 

Bray is a coastal town in County Wicklow and is situated about 20 km south of Dublin city centre on the east coast. It is the ninth-largest urban area within the Republic of Ireland.

Bray is a resort town making it a destination for tourists and day-trippers, with a great social scene, bustling town centre and thriving industry.

Irish Rail, Dublin Bus, Go-Ahead Ireland on behalf of Transport for Ireland, Bus ÉireannFinnegan’s BrayAircoachSt. Kevin’s Bus Service to Glendalough and the M11 and M50 motorways provide commuter links between Bray and the rest of the country.

In 2013 Bray saw a four-fold increase in bookings via ebookers making it the second most popular staycation destination in the country. won ‘Best Connected Council‘ at the All-Ireland Community & Council Awards in 2017. Read more:

The Bray Air Display and the ‘Summer in Bray’ tourism initiative have won Silver at The All Ireland Community and Council Awards in 2019. Read more:

 Bray’s ‘Unity in the community’ initiatives

There are several simple actions that have been implemented across the town to help drive a message of ‘Unity in the community’ during these uncertain and challenging times. They include:

  1. Temporary public signage to help pedestrians observe social distancing rules throughout the major public spaces in the town.
  2. Unity in our community’ flags are flying high on the seafront to show a symbol of local strength, unity and pride.
  3. Temporary ground graphics will showcase ‘Positivity Stones’ which aims to help promote positive mental health and wellbeing. The first positivity stones were added to Bray beach during Connect Ballywaltrim’s 24 Hour Youth Marathon last summer which was hosted by Connect Bray Neighbourhood Youth Project.

COVID-19 information hubs

The dedicated COVID-19 information hubs aim is to help connect local businesses with customers, share some practical hints, tips, supports and links to help our town and community bounce back.

The hubs can be accessed via

The ‘Unity in our community’, ‘Bray bouncing back’ and Summer in Bray campaigns are supported by Bray Chamber, Wicklow County Council and is a trading name of Bray Tourism.

The campaigns will be supported by public signage, radio and social media campaign.

Campaign taglines – ‘Soak up the long summer days in Bray’; ‘Unity in our community’ and ‘Bray bouncing back’

Join the conversation – Campaign hashtags are #SummerInBray #UnityInOurCommunity #BrayBouncingBack #MakeABreakForIt

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