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Bray’s Town Team Update

Bray Municipal District is delighted to pilot this new initiative which follows the standard in the UK. This was rolled out by the leading town centre management professionals, the Association of Town and City Management (ATCM). Bray Town Centre secured the prestigious Purple Flag accreditation in 2014 and successfully renewed it in 2015. The award recognises excellence in the management of town and city centres at night. Bray is one of 18 towns and cities to hold this award on the island of Ireland.

More towns and cities are increasingly looking at co-operative approaches and ways to ensure the survival of their respective town. Several are looking at the Business Improvement District Scheme (BIDS) model and others are currently supported under the Town Team initiative by Retail Excellence Ireland. Funding will be made available for feasible approved projects that are identified by the Town Team.

Projects that could be undertaken under this Town Team initiative include:

  1. A comprehensive and free listing for every business within the district on ‘’
  2. Identifying pilot projects on town performance
  3. User survey, business survey, footfall indicators
  4. Business Plan for Bray
  5. Building Appearance
  6. Car Parking Incentives
  7. Vacancy Rates

One of the primary objectives of the Town Team initiative, is to encourage more collaboration, communication and cooperation between the Local Authority and the business community. Part of the Town Team process will involve developing a Business Plan for Bray and ensuring unity of message and strategy for the town – in essence, one voice from one team for our town. The team has met on a couple of occasions at this stage and discussed items across the following four areas:

  1. Marketing & Promotion
  2. Infrastructure & Public Realm
  3. Festival & Events
  4. Business Development

The Town Team initiative will identify building block projects that will positively impact on an economic performance for Bray across several measures. Bray will be in a position to access best practice and to learn from other towns and cities’ positive experiences.

The Town Team is cross sectoral and comprises a geographical representation of the main retail and tourist areas of Bray Town centre, as follows:

  1. Cathaoirleach of the Day
  2. District Engineer
  3. Bray Gardaí
  4. Tanseys
  5. Boots
  6. Royal Hotel
  7. Bray Institute of Further Education
  8. District Administrator
  9. Chamber of Commerce
  10. Tourist providers
  11. McDonalds
  12. Reads of Bray
  13. Castle Garage
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