Bray.ie, the official tourism & community profile for Bray Town, reaches its 1 million visitor milestone this month.
The site and its digital network were launched back in 2011. They were part of the Bray Town’s Economy Think Tank outputs. BETT (Bray Economic Think Tank) was an economic forum established in 2009 and its aim was to create a sense of local pride, community spirit and to promote Bray as an ideal place to live, work and do business.
The Bray.ie website has helped boost Bray’s image, showcase our tourism offer, culture and the incredible experiences that you can’t get anywhere else – alongside highlighting the many places to shop, eat, drink and relax in.
Cllr. Pat Vance, Cathaoirleach of Bray Municipal District said ‘We are delighted that Bray.ie has reached its 1 million visitor milestone. It is a true testament to our team’s dedication and shows that our online community engagement strategy through bray.ie is effective.’
‘We are so lucky to have a passionate digital marketing team who have provided a very effective engagement programme. Last year they helped build stronger relationships with the local community, stakeholders, and potential visitors reaching out to over +3.4 million users.’
‘It is a real team effort but we would like to thank Paul Carney for his continued support, enthusiasm, dedication and passion. It is his excellent creative leadership qualities that have helped drive bray.ie’s brand communication strategy forward. He has not only met but exceeded our expectations.’
‘Bray.ie and its network are a massive contributor in helping promote the Bray Brand at home, regionally, nationally and internationally. We look forward to increasing our connections with our online community now and into the future’, added Pat.
Since launching the bray.ie website it has had over 1 million visits and 2.74 million page views. In 2018 its social media reach was +3.4 million, with a weekly reach of +65k and a 14% increase year on year in website traffic.
So far in 2019, Bray.ie’s total social engagement reach was 1.5m for Qtr. 1. Total visits from January to April 2019 stand at +76k which is a 32% improvement year on year in website traffic.
Since relaunching the site in 2015 there have been 1.7k events submitted to the ‘What’s On’ Guide.
In the past 12 months bray.ie’s Facebook events have reached over 1.1 million users.
In February the site was shortlisted for ‘Best Connected Council‘ at the All-Ireland Community & Council Awards. Bray.ie won the award in 2017. Read more: https://www.bray.ie/bray-ie-wins-best-connected-community-award/.
Bray.ie’s 2018 full year infographic can be downloaded here: https://www.bray.ie/wp-content/uploads/2018/12/Bray.ie-Stats-infographic-2018-FY-v1-up-to-Dec-17-LR.pdf.
Bray.ie is a trading name of Bray Tourism