We know that COVID-19 has rapidly impacted the way we live, do business, communicate with one another, learn and access information and maintain our well-being. Bray.ie has been there to help support our community during these unprecedented times with the introduction of dedicated COVID-19 information hubs to help connect local businesses with customers and share some practical hints, tips, supports, and links to help our town and community bounce back.
As Bray recovers from the pandemic, we’re putting digital investment at the heart of the towns economic recovery strategy, so in order to provide a more enhanced web experience, bray.ie has gone on a digital transformation.
The new-look website boasts a clean, cutting-edge look and truly responsive design, allowing our visitors to enjoy a much better online experience from learning about the incredible experiences that you can’t get anywhere else to keeping up to date with the latest news, event updates and new initiatives.
Eugene Finnegan from Bray Tourism said, “Placing digital at the core of the Towns recovery is key. Bray.ie’s new-look website and its comprehensive communications strategy aims to increase engagement with our online audience and ultimately convert them into potential visitors. We can’t wait to welcome back our domestic and international visitors when it is safe to do so.”
Since launching the bray.ie website in 2011, it has had +1.4 million visits and 3.84 million page views. So far, in 2021, its social media reach was +1 million, with a weekly reach of +58k.
Cllr Anne Ferris, Cathaoirleach of Bray Municipal District, said, “Bray.ie and its digital networks are a massive contributor in helping promote the Bray Brand. Why not take a look around the new-look website and enjoy the improved content, navigation and search functionality.”
Bray.ie and its digital network were launched back in 2011. They were part of Bray Town’s Economy Think Tank outputs. BETT (Bray Economic Think Tank) was an economic forum established in 2009, and its aim was to create a sense of local pride, community spirit and to promote Bray as an ideal place to live, work and do business.
Bray is a coastal town in County Wicklow and is situated about 20 km south of Dublin city centre on the east coast. It is the ninth-largest urban area within the Republic of Ireland.
Bray is a resort town making it a destination for tourists and day-trippers, with a great social scene, bustling town centre and thriving industry.
Irish Rail, Dublin Bus, Go-Ahead Ireland on behalf of Transport for Ireland, Bus Éireann, Finnegan’s Bray, Aircoach, St. Kevin’s Bus Service to Glendalough and the M11 and M50 motorways provide commuter links between Bray and the rest of the country.
In 2013 Bray saw a four-fold increase in bookings via ebookers making it the second most popular staycation destination in the country.
The Bray Air Display and the ‘Summer in Bray’ tourism initiative have won Silver at The All Ireland Community and Council Awards in 2019. Read more here.
Bray’s ‘Unity in the community’ initiatives
There are several simple actions that have been implemented across the town to help drive a message of ‘Unity in the community’ during these uncertain and challenging times. They include:
- Temporary public signage to help pedestrians observe social distancing rules throughout the major public spaces in the town.
- ‘Unity in our community’ flags are flying high on the seafront to show a symbol of local strength, unity and pride.
- Temporary ground graphics will showcase ‘Positivity Stones’ which aims to help promote positive mental health and wellbeing. The first positivity stones were added to Bray beach during Connect Ballywaltrim’s 24 Hour Youth Marathon last summer which was hosted by Connect Bray Neighbourhood Youth Project.
COVID-19 information hubs
The dedicated COVID-19 information hubs aim is to help connect local businesses with customers, share some practical hints, tips, supports and links to help our town and community bounce back.
The hubs can be accessed via bray.ie:
The ‘Unity in our community’, ‘Bray bouncing back’ and Summer in Bray campaigns are supported by Bray Chamber, Wicklow County Council and Bray.ie. Bray.ie is a trading name of Bray Tourism.