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Bray.ie’s #ThisHappened in 2017…..

The past year we have been very busy increasing our digital output. Our community engagement strategy is a team effort. Reaching out to 2.2m users is a testament to the team’s hard work and dedication. We look forward to increasing our connections with the local community now and into the future.

Our 2017 Social Reach 

Our 2017 Highlights 

 

via GIPHY

 

  • Since launching www.bray.ie website we have had close to 700k visits & 1.8 million page views.
  • 2017 we have reached out to over 2.2 million users across our social networks. Thanks for engaging with us @bray_ie.
  • With +30k page views the top search on www.bray.ie was for the ‘St.Patrick’s Festival Bray’ bray.ie/st-patricks-day-festival/. Bray has become a destination to help celebrate the spirit of St. Patrick and in the past 3 years, there have been over 100k visitors alone.
  • Back in February bray.ie was crowned the Best Connected Community in 2017 Community and Council Awards. Read more here.
  • In May Bray regained the Blue Flag status.
  • The Cliff Walk is crowned #Bray’s number 1 tourist attraction in 2017.
  • In June we launched our summer tourism campaign. The new strategy aimed to help promote our town & its events for the summer season. Events included outdoor movies, music concerts & the Seafront Fun Fair. Listen back to the radio ad campaign here.
  • Bray’s first ever colour themed fun run  The Colour Rush took place in June to help raise funds to find a permanent home for Bray’s local football club Ardmore Rovers FC.
  • The Bray Air Display was recognised as ‘Best Festival / Event Experience (large)’ at the prestigious, national Irish Tourism Industry Award.
  • 140,000 people attended the Bray Air Display last July. Its social media reach was a whopping 2.5m. The national media coverage was also incredible. It’s no wonder the event is renowned as one of Europe’s best air displays.
  • Up to 25,000 wing lovers and foodies attended the Wings Food Fest in July.
  • Throughout 2017 over 1000 local events have been submitted to our ‘What’s On‘ guide
  • Our video content throughout our social network was watched by +150k in 2017.
  • We have engaged with over 18k users via our Instagram page.
  • Thousands of you reacted to our Storm #Ophelia updates. Total social reach was staggering +88k over a 3 day period.
  • A new #Bray Mythology was written & illustrated by Chris Judge with the help of 50 local Wicklow children. The #BraveMaeveStoryTrail was launched back in November.
  • The River Dargle Flood Defence Scheme was be officially opened by Mr Kevin –Boxer” Moran T.D., Minister of State at the Department of Public Expenditure and Reform with special responsibility for the Office of Public Works & Flood Relief in November.
  • #OurTownOurRiver – The story of the River Dargle Flood Defence Scheme exhibition was a tremendous success and it was really encouraging to see the level of interest that people had in the scheme & the history.

Top 10 most visited pages/posts in 2017 via Bray.ie are: 

  1. Bray.ie Home Page
  2. St. Patricks Festival Bray
  3. Top things to do in Bray
  4. Bray Festivals
  5. Bray Head Walk
  6. Bray Air Display
  7. The Cliff Walk
  8. What’s On Guide
  9. Great Sugarloaf
  10. News about the Florentine Centre

Thanks….. 

A big thanks to the many volunteers, businesses, community groups and local media who helped make our tourism initiatives a great success in 2017.

Thanks for helping share our content in 2017. We hope you continue to engage with us @bray_ie throughout 2018 & beyond.

View our infographic 

Or download our #ThisHappened in 2017 infographic here.

Bray.ie Background 

Bray.ie was launched back in 2011. It was part of the Bray Town’s Economy Think Tank outputs. BETT (Bray Economic Think Tank) was an economic forum established in 2009 its aim was to create a sense of local pride, community spirit and to promote Bray as an ideal place to live, work and do business.

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